Nintendo Switch faces an uphill slog in China

December 9th, 2019, 18:44 Posted By: wraggster

The Switch is having an extraordinary year, with Nintendo's console and its software line-up cleaning up in pretty much every market. Switch Lite seems to be quietly racking up additive sales without cannibalising those of its older (and more expensive) stablemate, while games like Pokémon Sword and Shield are giving the platform a pretty amazing run at a Christmas season from which the other console platform holders have largely absented themselves.
Last year, Nintendo got a little over-enthusiastic in its full year projections for Switch and had to revise its figures down slightly. Now the pendulum has swung, and it seems almost certain that its current targets are a significant underestimation of the bumper year it's actually having.
Unsurprisingly, that's all been having a positive effect on Nintendo's share price, which after an undeservedly rough 2018 is up around 47% so far this year. It's not just about Switch, though; the company's mobile game strategy seems to be settling into something profitable and sustainable -- though not quite the cash-printing machine that some investors had rashly hoped for -- and there have been positive moves to expand and capitalise upon its IP by opening Nintendo stores in prime locations, loosening its grip to permit popular adaptations like this year's Detective Pikachu movie, and prepping the much-anticipated Nintendo theme park in Osaka to open in time for next year's Olympics tourist boom.

https://www.gamesindustry.biz/articl...-china-opinion

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